Stranger Things 3 smashes Netflix records

   The third instalment of the Duffer Brothers' sci-fi/horror series has broken Netflix viewing records in the days following its hotly-anticipated release. Stranger Things 3 was released on July 4, more than twenty months since the sophomore season was released in October 2017. Any suggestion that the appetite for the series - which became a cultural phenomenon of sorts when it debuted with little marketing and buzz three years ago - have been rebuffed by the initial viewing figures that Netflix is only too happy to brag about.

In the four days since its release on America's Independence Day, more than 40.7 million household accounts have accessed the third season of the show. Of course, the actual number of viewers is much higher, that is simply the number of accounts that accessed episodes of the season. In that time period, 18.2 million accounts have been used already to watch all eight episodes, which are typically an hour long.

Just last month, Netflix had bragged that Murder Mystery - starring Adam Sandler and Jennifer Anniston - had racked by 30.9 million views in its first three days, which broke its movie streaming records.