Microsoft admits it pushed Windows 10 update too aggressively

 

Microsoft's unofficial podcast Windows Weekly had a surprise guest in Microsoft's Chief Marketing Officer Chris Capossela. In the podcast he reviewed the year for the Redmond giant.

Even though the year was very successful to the company – and in some fronts not, *ahem* smartphones *ahem* – there definitely were things that could've been done better. One of the things was how Windows 10 was marketed and pushed to customers. Mr. Capossela admitted that Windows 10 update procedure went too far in terms of pushing the update, Softpedia reports.

According to Capossela the exact moment when Microsoft crossed the line was when the red X in the dialog box no longer cancelled the update but instead ran it in the background. He said it was clear fairly soon that they went too far but backpedaling and releasing another update took some time.

Some people said that the update was pushed on to their systems even when they didn't want this. This was painful to hear, said Capossela.

Even though there was a lot of criticism towards the pushy updates, Microsoft knew all along that being aggressive and pushing the envelope is going to be needed in order to get update numbers they were aiming for. Windows 10 was adopted far faster than its recent predecessors.