Apple names first COO since 2011

Apple has somewhat surprisingly named its first Chief Operating Officer (COO) since 2011 when Tim Cook took over as CEO of the world's most valuable company.

Jeff Williams, who has been with the company since 1998, will take over the role and report directly to Cook. Apple also announced that marketing boss Phil Schiller is now head of the App Store, as well, previously the duty of Eddy Cue.

Williams was Apple's VP of operations and also oversees the Apple Watch and ResearchKit making his new title perfectly logical. Schiller will now be in charge of "nearly all developer-related functions at Apple" and it sounds like Cue will continue his business of diving into whatever needs help.

Source:
Engadget